Rolls-Royce Aims to Dominate the Luxury SUV Realm with the Majestic Cullinan
In a pursuit to maintain its unassailable status in the world of luxury SUVs, Rolls-Royce has crafted an extraordinary masterpiece – the Rolls-Royce Cullinan. This opulent SUV redefines luxury and stands as the pinnacle of its kind. Positioned squarely against its rivals in the luxury SUV arena, the Rolls-Royce Cullinan emerges as the epitome of prestige, overshadowing even its most illustrious counterparts such as the Bentley Bentayga and the Lamborghini Urus.
 
Unveiling its sheer brilliance, the Rolls-Royce Cullinan commands a starting price of €280,000 for the base model. However, delving into the realm of opulent customization and optional extras can effortlessly elevate the price beyond €350,000.
 
Where true luxury resides – the minutiae of details
The captivating design signature, a hallmark of Rolls-Royce, gracefully extends to the new Cullinan, bearing both striking resemblance and a nostalgic nod to historical models. An elegant departure from its siblings, the rear fascia carries an air of antiquity. Distinctive luxurious accents set the Cullinan apart – its air suspension elegantly lowers by 40 millimeters to facilitate entry, while its interior boasts magnificence akin to its sibling, the Rolls-Royce Phantom.
Striving for perfection in all pursuits – the embodiment of Sir Henry Royce's wisdom. This new SUV exudes this ethos. In a quest to provide an unparalleled offering to their discerning clientele, Rolls-Royce has conceived an entity that stands as a class apart.
 
The Luxury Haven Inside
The interior of the Rolls-Royce Cullinan is meticulously crafted to cocoon both the driver and passengers in utmost comfort. The rear seat configuration offers a choice between a practical three-passenger layout known as "Lounge Seats" and individual seats tailored for those who seek the epitome of SUV comfort. The "Lounge" setup, catering to families, can accommodate three passengers and even allows the rear seat backs to fold – a first for Rolls-Royce.
For those who prioritize ultimate comfort, the individual configuration beckons. This arrangement features separated rear seats flanking a central console, equipped with a beverage cabinet, glasses, decanter, champagne flutes, and a fridge. The seats are fully adjustable, reminiscent of first-class airline travel, ensuring supreme comfort during journeys.
Innovating the SUV Paradigm
Breaking new ground in the realm of SUVs, the Rolls-Royce Cullinan presents an intriguing three-box design. Its rear profile debuts the distinctive 'The Clasp' split-opening tailgate, a nod to the era when luggage adorned a vehicle's exterior. Functionality and elegance blend seamlessly as the tailgate opens and closes effortlessly with a touch of the key.
 
The Rolls-Royce Cullinan heralds innovation under the hood, housing the formidable 6.75-liter V12 engine, the heart of the brand. Powering the Cullinan, this V12 marvel generates an impressive 571 horsepower and a staggering 850 Nm of torque at a mere 1,600 revolutions per minute. These mechanical marvels translate into a top speed of 250 km/h.
Luxury Unleashed Beyond the Asphalt
The Rolls-Royce Cullinan is an all-terrain titan, choreographed electronically through the Everywhere mode, the brand's nomenclature for off-road mastery. This system masterfully manages twelve parameters, including suspension, engine, and transmission settings. Bespoke off-road modes – snow, sand, and rocks – further elevate the Cullinan's capabilities. Rolls-Royce proudly presents this SUV as the ultimate expedition companion, navigating both established roads and the path less traveled with grace.
 
Dispensing with a traditional low-range gearbox, Rolls-Royce engineers harnessed the early torque delivery of the V12, coupled with the electronic wizardry of the ZF eight-speed transmission, eliminating the need for a redundant and weighty reduction gear.
 
The Rolls-Royce Cullinan’s suspension showcases real-time brilliance, performing millions of calculations per second. Adapting to acceleration, braking, steering, and even data from the forward-facing camera, this suspension system delivers unparalleled agility and stability. The intelligent all-wheel-drive system and the new front and rear axles further enhance the Cullinan's prowess. This SUV's handling defies conventions, ensuring control and agility that defy expectations.
 
A Goliath of Elegance and Dimensions
The Rolls-Royce Cullinan exudes authority with its commanding dimensions – towering 400 millimeters shorter and 200 millimeters taller than its sibling, the Rolls-Royce Phantom. Boasting a length of 5,341 millimeters, the Cullinan reigns supreme as the largest SUV in its class. It outpaces its counterparts with a 20-centimeter lead over the Bentley Bentayga and an impressive 35-centimeter edge over the Range Rover. With a width of 2.16 meters and a height of 1.83 meters, the Cullinan's proportions further underscore its imposing presence.
Setting itself apart, the Cullinan boasts the segment's longest wheelbase, a spacious 3,295 millimeters, ensuring opulent interior dimensions. However, this grandeur comes with a weighty consequence, as the Cullinan tips the scales at 2,660 kilograms, making it the heaviest Rolls-Royce creation.
Engineering Excellence Beneath the Skin
The Rolls-Royce Cullinan is built on the foundation of the 'Architecture of Luxury,' an exclusive platform designed solely for Rolls-Royce models, distancing itself from any applications within the BMW stable. The forthcoming Rolls-Royce Ghost will follow suit, adopting this bespoke platform and distancing itself from the elements shared with the BMW 7 Series.
A Tribute to Elegance – The Cullinan's Heritage
The Rolls-Royce Cullinan pays homage to classic models, and its nomenclature is no exception. The name "Cullinan" draws inspiration from the largest diamond ever discovered, adorning the British Crown Jewels. Mined more than a century ago in South Africa, the Cullinan diamond's grandeur finds a poetic reflection in this magnificent SUV.
Luxury Embodied – Inside the Rolls-Royce Cullinan
The culmination of opulence, innovation, and performance is exemplified within the sumptuous confines of the Rolls-Royce Cullinan's cabin. Designed to cocoon occupants in a realm of unparalleled comfort, this masterpiece is not only a mode of transportation but an experience in itself.
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